Corporate social responsibility (CSR) is no longer a nice-to-have. Increasingly, investors, customers, and governments are asking companies how their activities uplift lives and improve the world. Social investment through charity partnerships is one way that businesses are answering those questions while also improving their bottom line.
Corporate and not-for-profit partnerships are also on the rise. The 2018 Corporate-NGO Partnerships Barometer from C&E Advisory, a UK-based consultancy, has found that 86% of corporate respondents and 88% of NGO respondents see the role of corporate-NGO partnerships growing in importance over the next three years.
Businesses are also finding that earning trust is vital to operating in communities. Partnerships with NGOs that have strong local knowledge and experience in tackling on-the-ground concerns are therefore viewed as a positive step.
